Industry · Software & SaaS
PLG signals, ICP fit, and renewals — in one pipeline.
Built for B2B SaaS and dev tools. Capture every product signal, score the leads that look like your best customers, and run the GTM motions that actually move ARR.
The work
Where software & saas teams lose hours every week.
Product signals stuck in a warehouse
Activation events live in your data warehouse, but reps work out of the CRM. The signal that matters never reaches the person who can act on it.
MQL → SQL hand-off chaos
Marketing qualified, sales accepted, sales qualified — three teams, three definitions, and a slide that hasn't been right in two quarters.
Renewals that surprise you
A churn that 'came out of nowhere' was usually visible 90 days earlier in the data — if anyone was looking.
Forecasts that read like fiction
Pipeline reviews are scrambling to validate stages, dates, and amounts on a Friday. The forecast is wrong by Monday.
How prodash helps
Built around the way software & saas actually runs.
PLG-ready pipelines
Trial sign-ups, activations, expansion events flow into the CRM as first-class signals. Score in real time, route by ICP fit and intent.
AI deal scoring
Score deals on usage, fit, and engagement — not just stage and age. Every rep sees the next-best action on every account.
Multi-pipeline by team
New business, expansion, partner, RFP — separate pipelines with their own stages and exit criteria, rolled up into one forecast.
Renewal automation
90/60/30 cadence with usage data, contract pulls, and tailored playbooks per CSM. Flag risk weeks before the renewal call.
Account health & expansion
Health score per account, cohorted by tier and ARR. Expansion plays trigger the moment the signal lights up.
Forecast that runs itself
Weighted commit, best-case, worst-case, computed continuously and posted to the leadership channel every Monday morning.
Workflow templates